The Top Ad upgrade gives your advert a boost to appear in the dedicated "top ads" section on a rotational basis in the categories relevant to your advert.
When there are more than four Top Ads within a particular category the adverts are rotated to ensure each gets their share of time at the top.
Even though you may not see your Top Ad all the time in a particular category, our stats show that adverts with the Top ad upgrade get at least 5 times the number of views on average.
NB: Your original advert will still appear in the listings and slip down the page as new ads are posted, but the Top Ad will continue to rotate for the chosen duration (7, 15 or 30 days).
Top Ads are featured in the top four advert spots on all listing pages ensuring your advert is seen first more often.